Program 

The future is hybrid, but what does a real greenfield studio look like today? AI is already here for workflows, for automation and for tools but it is unevenly distributed and takes significant skill to deploy in a way that resonates with audiences. In this compelling panel session, we hear from real practitioners that will take us through the techniques they are using and discuss some of the changing economics from the new front line for ads, shorts, TV and features.

AI is reshaping how content gets dubbed — but workflows, quality benchmarks, and accountability structures haven't kept pace. As AI dubbing scales across the content supply chain, studios are grappling with how to bring consistency and shared standards to a rapidly evolving process. The industry is rethinking the entire dubbing pipeline: where AI fits, where humans stay in the loop, and how to build processes repeatable enough to scale. In this panel discussion, industry leaders get candid about how they're navigating the gap between possibility and process — and what the industry still needs to figure out together.

We  quick journey through the rapid changes in technology, audience and commercial models for brands and agencies and how AI is changing the landscape. Brands now communicate with their customers through video, how can automation and adaptation help target customised ads and track activity.

In a world where we are seeing a rapid increase in the threat of deepfakes and the misuse of brands, organisations such as C2PA, IPTC and CAI are addressing this impact in global news, content distribution and advertising. As creative tools increasingly leverage generative AI processes what is the value of attribution in asserting copyright. In this panel the team look into the future and discuss the economic benefits of provenance and AI governance.

During this fireside chat, we will explore the journey of UK indie horror film 'Charlie Shaw's Revenge' from production to cinema release. In conversation with one of the Executive Producers, this session will unpack the realities of financing, creative risk-taking, and distribution in a competitive market. Hear what it takes to bring a project like this to cinematic release and what's next for the movie. We will also talk about how the team engaged with local Film & Media Studies students to provide a unique opportunity to the next-generation of filmmakers.  

Dub or No Dub is an engaging and interactive gameshow designed to challenge and entertain both panellists and the audience. The session explores the fascinating world of AI dubbing. Through a series of fast-paced rounds, participants will test their ability to distinguish between human and AI-generated voices, tackle real-world localization scenarios, and debate the future of content creation. This promises to be a lively, educational and memorable experience, offering deep insights into the nuances, challenges and opportunities of AI dubbing. 

The challenges of protecting premium sports and entertainment channels from streaming piracy in real-time across beIN Media Groups global network. This session outlines beIN’s anti-piracy strategy and looks at some of the core challenges in tracking and blocking illegal streams at source on CDNs and social networks and how to disrupt their operations.

As AI tools become increasingly embedded in dubbing, voice production, and content creation, the perspectives of creative talent are more critical than ever. This panel brings together creatives from across the industry to explore why the creative voice must play a central role in the development and deployment of AI. From preserving artistic intent and performance authenticity to ensuring ethical use and fair collaboration, the discussion will examine how industry stakeholders can build AI solutions that enhance rather than undermine the creative process.