A retail page for an item that includes embargoed product assets is unintentionally live and searchable before the product is slated to be sold.
A retail page for an item that includes embargoed product assets is intentionally live before a slated go-live date/time.
An advertising asset not directly linked to retail of a specific item is published before an embargoed item it features is revealed.
A merchandising banner graphic for a webpage or eComm storefront includes an embargoed product along with non-embargoed products, andis uploaded/live before the embargo date.
An asset provided securely to retail for future ecommuse is posted to social media or fan board sites before the embargo date.
Licensee communicates embargo dates, including time zone, to any customer receiving assets, and requires confirmation of understanding.
Licenseerestricts product asset release to latest possible timing tomeetcustomer need.
Licensee tiers product asset release to retail in accordance with ability to hold for a go-live time/date.
Licensor and License change embargo dates only within a window of time agreed to as actionable by customer.Retail customers with global content systems ensure assets can be centrally managed to embargo date at regional/local level before being granted access to embargoed assets.
Retail customersensuresecure storage and restricted access for embargoed assets during staging process.
BEST PRACTICES
Regularly perform comprehensive testing of systems holding embargoed assets should be performed through automated means.
Provide thorough and consistent training to team members building pages on eComm platforms on how to setup and implement security features. These should be memorialized into a step-by-step written procedure and updated every time the platform is updated.
Refrain from developing advertising or merchandising material that incorporates embargoed items into non-embargoed items, regardless of intended release timing.
Retail customers enable systems that can track image upload and page release bydate and by performing employee.
Licensee uses page analytics on all launched pages for retail sites to ensure embargo dates are working correctly.•Licensee engages webpage/eComm scraping technologies and social media keyword searches to detect any early asset release in the lead-up to a significant embargo date.
Through background or pose changes, licensee provides unique image assets to each customer receiving prior to embargo date.
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