Welcome to the future of advertising! In this workshop, you’ll step into the role of a creative director at a cutting-edge ad agency  to create a compelling 20-30 second video advertisement for a revolutionary new product. This isn’t about writing code. It’s about mastering the art of the prompt. You will use Google Cloud’s generative AI tools within Vertex AI Studio to bring your vision to life. The challenge lies in guiding these models to produce a final ad that is not just aesthetically pleasing, but also coherent, consistent, and on-brand, complete with multilingual voice-over, graphic overlays and a custom soundtrack.

A hands-on creative session where you’ll plan and produce a short AI-powered security and safety video

• Create a narrative script based on on specific security threat and style of video

• Make a master prompt sheet - Script to Prompts 

• Create a rough storyboard by generating reference images and iterate images to create consistent narrative. 

• Generate Video from story boards with dialogue

• Video and render

Google Veo 3 GenJam is a rapid-fire creativity sprint Participants form small teams, receive a surprise brief, and use Google Veo 3 to generate cinematic footage 

• Learn about prompting in Veo 3.1

• Text to Video and Image to Video

• Tips and Tricks 

Applying  the OWASP Top 10 in practice

Based on the Film Independent case study, this session steps through a real world scenario to take studio content into a guild award workflow for voters Participants leave with a clear playbook for best practice secure screening workflows.

Real world expertise from the front line with practical tips and strategies to deal with new AI approaches

A practical review of how to protect against future risks in the use of synthetic voices in localisation and production for legal, policy and compliance roles  

Local fast networking, secure routing and edge compute  fundamentally change the economics of content distribution for production. What are the lessons from the field on the latest best practice for hybrid workflows.

The latest news on identity in high-end productions and the economic benefits

In a world where we are seeing a rapid increase in the threat of deepfakes and the misuse of brands, organisations such as C2PA, IPTC and CAI are addressing this impact in global news, content distribution and advertising. As creative tools increasingly leverage generative AI processes what is the value of attribution in asserting copyright. lOOK into the future and discuss the economic benefits of provenance and AI governance.

The challenges of protecting premium sports and entertainment channels from streaming piracy in real-time across beIN Media Groups global network. This session outlines beIN’s anti-piracy strategy and looks at some of the core challenges in tracking and blocking illegal streams at source on CDNs and social networks and how to disrupt their operations.

"A practical Ollang session exploring agentic AI in localisation dubbing project management

• A look in to Agentic AI in localisation project management

• Using AI to translate and localises content

Best practice workflow steps to prepare for assessment with studios or TPN. Juan brings years of experience from many years leading audits across M&E and will share some of the key lessons learned and point out potential pitfalls.

Driving traffic with AI content, secrets of successful AI artist in creating original IP

When next-gen studio Echobend wanted to automate the uncreative & repetitive behind-the-scenes work of content production for clients like Tennis Channel, Cofounder Ryan Turner tapped into IBM’s watsonx suite. In this session led by Peyton Barrett at Catenactio, we’ll explore and build real life automations to power studios at the frontier of AI like Echobend using both visual and programmatic workflows.

Running M&E AI workloads on AMD, economics and efficiency

Running M&E AI workloads on AMD, economics and efficiency

Lessons from the £1.9BN JLR/M&S supply chain hack playbook for media and entertainment

What is good quality? how to talk about quality thresholds for media